SEO trends continue to evolve every year, and brands failing to keep abreast of them may end up in the lowest search engine rankings. Digital marketing professionals study these trends continue to understand their impact on strategies.
However, business owners find it challenging to stay up-to-date with these changes since they have other obligations that need attention. Hence, it is best to hire experienced professionals who follow continuing education. In that sense, here are some newest SEO trends that will help businesses reach more audiences this year. Ranking Factors Recently, Google announced Core Web Vitals: three new metrics for measuring user experience. It includes visual stability, loading, and interactivity. All these metrics are related to a crucial ranking factor: page loading speed. Hence, brands should pay close attention to the loading speed of their website. BERT Algorithm Bidirectional Encoder Representations from Transformers use machine learning and natural language processing to provide more relevant search results for users. Due to this update, Google bots are becoming more conversational in interpreting and processing search terms. Businesses should optimize their content to make them more BERT-friendly and rank higher. Keyword Research Studies show that more than half of the user searches finish without a click. It means that rich results provide featured snippets with answers and contact information for consumers. They get answers for their queries even without a fully-formed sentence. Marketers should research long-tail target keywords for their content. Integrating these terms in websites and copies will improve traffic drastically. Originality Authentic content is one strategy that never goes out of trend. Simply put, businesses should focus on creating unique content that adds value to their brand voice and persona. Original materials are known to perform better in search results because Google values providing relevant information to users. Voice Search A trend in development for many years is voice search. Studies reveal that more than 27% of global queries are through voice. Most importantly, more and more smartphones are integrated with voice assistance in recent years.
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July 2021
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